As many of us know, digital marketing is changing constantly. In 2021, it is predicted that more than half of marketing budgets will be spent on digital media. With the evolution of technology and mass adaptation of social media, it is high time you adapt to the current trends in digital marketing if you aren’t already.
But here is the question you should be asking yourself, “Is my current marketing strategy effective?”
Many new products or services are introduced to the market with a lot of glitz and glam. However, the truth of the matter of digital marketing would be that “shiny new objects” rarely produce consistent outcomes until they have reached mass adoption. A good digital strategy emphasizes finding a creative solution and takes advantage of every opportunity to expand in the digital space.
Where should you direct your sales and marketing budget to maximise the return on the investment? Below are my top 8 and they should be yours too.
- Social Media
Social media is one of the biggest interactive spaces. Millions of people use Facebook, Instagram and Tik Tok every day. Without a second thought you should be focusing on creating digital content that helps you target your demographic. You can boost your posts or collaborate with other brands to get better exposure.
In 2021, you need to focus on creating a digital marketing strategy that brings in customers through the key social media platforms.
- Digital Advertising
Nowadays, you will see advertisements in almost every virtual space. It is not limited to social media; you will find these ads if you are reading an article online or watching a YouTube video.
Digital advertisements account for more than half of marketing budgets for most companies. It can resolve full-funnel branding or sales issues. Digital identification is being used in a funnel or inbound marketing strategies.
Search Engine Optimization (SEO) is a tried-and-true digital marketing strategy. You shouldn’t underestimate the importance of search engines, as it accounts for more than half of all website visitors for many websites – and that traffic is incredibly valuable.
With the expansion of digital and voice search like Siri and Alexa, a strong SEO implementation should aim for the highest-ranked search result.
Your company’s website is still extremely important and is most likely the focal point of your digital marketing strategy. it should represent your brand, load fast, be clutter-free, user-friendly and mobile-friendly.
- Conversational Marketing (Aka Influencer Marketing)
Influencer marketing is becoming increasingly important in 2021 – for both B2B and B2C. Word-of-mouth marketing and digital public relations continue to provide major opportunities. Businesses tend to underutilize these areas, which present incredible opportunities.
Email may not get as much attention as smartphone and virtual chatbots, but it is one of the most effective tools for building engagement and increasing purchases. Don’t just send an email; consider your “Return-on-Investment” and ensure that each email is linked to a fixed, straightforward promotional strategy.
In 2021, we all know that smartphones have surpassed computers in almost every digital marketing channel. Therefore, mobile optimization should be of the highest priority. There are some exciting options in mobile as well, such as augmented reality (AR) and virtual reality (VR).
As you build on your digital marketing, focus on choosing the right digital marketing strategies that bring the most benefit to your business. Try to master these strategies, I believe it is better to do a few things well rather than doing many things poorly.
Digital marketing will continue to grow in significance in 2021 and well beyond. The challenge is to fully capitalize on it and focus on the important aspects of your business.
Need help with your digital marketing strategy and implementing it? Get in touch and we can guide you all the way through.
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