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What Is Seo?

SEO or Search Engine Optimization refers to the practice of increasing your website’s quality and quantity to rank higher in the search engine result pages. SEO helps improve your site’s visibility, making it more visible for people to search for your services, products, and solutions through search engines like yahoo, Google, and Bing. 

SEO comprises some critical elements, including content, keywords, search engine marketing (SEM) and local SEO. Knowing these different elements and how they work is the key to understanding why SEO is essential and such a valuable tool for building relationships and brand awareness and helping you and your business become a trustworthy and authoritative expert in your field.

Below are some of the frequently asked questions on this vital subject today.

How Does SEO Work?

SEO works by conducting keyword research, optimizing a website’s pages, and earning inbound links. A website owner can see the SEO efforts results once the webpage has been indexed and crawled by a search engine. There are many ways to improve your SEO site pages. Search Engine looks for keyword image tags, title tags, inbound links or back-links, and internal link structures. Search Engines also look at the visitors or audience behaviour, website’s design, and other off-site factors to figure out the website’s rank in the SERPs.  

What Is an Organic Search?

An organic search is defined as a person’s search when they click into a non-paid result or search on a search engine. It’s a search marketing channel or tool used as part of inbound marketing to improve website traffic. A website owner needs to include keywords that will answer audience questions rather than include keywords to rank the particular keywords.

What is SEO Strategy?

SEO marketing strategy is a detailed plan for acquiring more visitors or audience into your website via search engines. Successful SEO includes off-page strategies that gain inbound links from other sites and on-page techniques or strategies that use intent-based keywords. To have an effective SEO strategy, you should understand your target audience and their interest’s to attract potential clients or visitors to your website via search engines.

What Is Organic Traffic?

Organic traffic refers to the visitors or audience that land on your website due to organic or unpaid search results. It’s also unpaid or organic traffic that comes from search engines such as Bing and Google. Paid search marketing does not improve or increase your organic traffic numbers. However, you can optimize your website using inbound marketing software programs to attract more potential clients and visitors.

What Is Direct Traffic?

Direct traffic refers to the website visitors or clients that search your website by typing the URL into their browser rather than through social media, search engine, or using another website. Direct traffic is vital in helping users to find your website quickly and creates more opportunities for turning a potential prospect into a customer.

The Importance of SEO

SEO is vital since it helps people discover pages and find information on the World Wide Web. SEO is particularly crucial for business entities since it drives traffic to the business’s product and services and answer’s clients’ challenging questions on the search engines. SEO is also significant since it makes your website more visible, increases traffic, and offers more opportunities for converting your prospects or audience into customers.

What Is Paid Search Engine Marketing?

Paid search engine marketing is pay-per-click advertising used to gain more clients or customers and increase website traffic. It allows your text ads to be shown at the bottom or top of the search engine results when someone searches on the web. You can subscribe or pay for rankings in the Google SERPs by registering for a non-paid account on Google AdWords.

If you’re still a little stuck on SEO and want to learn more, Our team is more than happy to help and guide you through the SEO and SEM services we offer. To learn more, get in touch. Email us or call 0452 454 542

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